Thursday, December 25, 2014

Not That Kind of Retailer

I’m going to level with you: for more than a decade I’ve had my soul ground to dust by the endless churning wheel that is the 52-week Retail Marketing & Promotions Calendar. I’m exhausted. If I have to write one more line of copy about a “Boxing Week Blowout” or “New Year’s Eve Insane Looter’s Spectacular” or somehow trying to work in that April is Pecan month and we’re GOING NUTS with markdowns, the only thing that’s getting blown-out will be my brains.

Holidays & Commerce have become inextricably intertwined. It’s a beast that grows stronger and more invasive each season. (You guys have seen the Black Friday footage, right? Terrifying.) We’re not saying we’re going to change the system. We’re just saying we refuse to feed the beast. We have growing concern over this “discount culture”, consumers who won’t get out of bed for less than 40% off. Fülhaus is not interested in “great deals” we’re more concerned with “great value”. When our motto says “GOOD DESIGN EVERYDAY”, we really mean it. Don’t get us wrong; we’re no Scrooges (except in terms of thriftiness). We’ve just decided to do our holidays right – friends, family, food, getting outside, staying inside – and encourage y’all to do the same.

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